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Our Selling Approach

The Tailored Strategy for Delivering Results

Strategic Marketing That Maximizes Your Home's Value

REAL ESTATE REPRESENTATION, MARKETING, AND NEGOTIATION THAT DELIVERS EXCELLENT RESULTS FOR YOU AS A SELLER.

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Your Home Deserves More Than Just a Listing — It Deserves a Strategy.

At Joshua Farris Real Estate, we know selling your home is about more than putting a sign in the yard. It’s about showcasing your property with strategic marketing, backed by a proven track record of success. With deep local market expertise and a reputation for excellence, we position your home to attract the right buyers and drive demand. Our strategic negotiations ensure you get the best price and terms, while our commitment to clear, consistent communication keeps you informed every step of the way. When you choose us, you’re choosing a results-driven, pro-active team that’s dedicated to making your sale seamless, successful, and stress-free.

When considering a real estate marketing team to sell your property here on the Central Coast, you have a lot of choices. Choose one you can be confident in.

Josh Farris Pismo Beach, CA Real Estate Agent Headshot

About Joshua Farris

Guided by an unwavering pursuit of excellence, Joshua Farris, a Central Coast native, has enthusiastically assisted his clients with their real estate dreams for more than a decade.

"My promise to myself and the people I work with is that my team and I consciously and consistently challenge ourselves to add value to each and every client, customer, and audience member's life — one person, one post, one meeting, or one engagement at a time." — Joshua Farris

Unsurpassed market knowledge, impeccable integrity, and tenacious advocacy. With these qualities, a remarkable sales record, and a tireless work ethic, Joshua, the firm's Managing Partner, has methodically built his career as a leading authority on real estate, real estate investment, and the Central Coast market.

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Your Goals, First and Foremost:

Before we list a property, we take the time to understand your motivations, goals, and any potential challenges or hidden opportunities. Selling a home—especially on the Central Coast—can feel overwhelming. That’s why we ask the right questions, listen carefully, and build a strategic plan that puts you in control and gives you the confidence you deserve as a seller.

From staging to strategic pricing, marketing to negotiation, our goal is to make the process as smooth and rewarding as possible—while delivering the results you deserve.

We'll outline the process and together create a plan tailored to your needs and goals, so you don't have to do any of the heavy lifting. From staging your home, to finding the right buyers, negotiating the best terms for you & creating a smooth close, our team is here to help you reach your success.

Our Core Listing Values:

We’re not here to do what everyone else does. Our listing philosophy is built on six key pillars:

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Local Experience, Strategic Advantage.

With over a decade of experience selling across nearly every city on the Central Coast—from Paso Robles to San Luis Obispo, coastal communities to Santa Maria and Lompoc—Joshua brings unmatched regional expertise.

From multi-million dollar equestrian ranches and luxury beach homes to condos and traditional single-family residences, our team tailors the same high level of service to every client. Regardless of price point, you will receive the premium level of service you deserve.

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Our Immersive Property Marketing Approach, Delivering Results for over a Decade.

When you choose the team at Joshua Farris Real Estate you receive a premium and strategic marketing approach that delivers results.

Every property deserves a tailored, high-impact marketing campaign. Our immersive approach uses:

  • Professional Photography (daylight, twilight, drone)
  • Walkthrough Videography & Floorplans
  • Targeted Print Design (flyers, brochures, postcards)
  • Custom Digital Campaigns (YouTube, Social Media, Google Ads)
  • Strategic Open Houses supported by digital and print outreach
  • Optional Staging Services (full or partial based on need)

    This immersive and professional approach differentiates your listing from the competition, captures attention and helps attract qualified buyers, receive stronger offers, and sell in a timely manner.
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Negotiating for You, Professional Representation

We don’t just market your home—we protect your interests. With over a decade of negotiation experience, we focus on getting you the best price and the most secure deal.

Here’s how we advocate for our sellers:

  • Vetting all offers and identifying potential red flags
  • Scrutinizing terms and timelines to protect your position
  • Coordinating with buyers’ agents and lenders to confirm financial readiness
  • Staying ahead of deadlines, inspections, and contingencies
  • Proactively resolving issues before they delay escrow

    The result? A smoother closing, fewer surprises, and more money in your pocket
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A Team Built for Seller Success

When you work with us, you get more than just a solo agent—you get an experienced, well-connected team working on your behalf.

Our hand-selected team includes agents, stagers, designers, inspectors, cleaners, and a trusted escrow team. Every listing is reviewed collaboratively to ensure nothing falls through the cracks and that your property is showcased at its best.

We leverage our network and combined skillsets to deliver smarter marketing, stronger negotiations, and better results.

Our job is to get you the best deal and oftentimes that is through leveraging our combined skillsets...and NETWORKS.

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What’s Next?

Selling your property isn’t just a transaction—it’s a major life move. We understand what’s at stake, and we’re here to guide you every step of the way.

Expect clear communication, creative problem-solving, and expert advice to help you avoid roadblocks and reach your goals with confidence.

Let’s talk. We’d be happy to walk you through our marketing plan, share client success stories, and show you how we can deliver outstanding results for your sale.

Work With Joshua

Joshua Farris is dedicated to helping you find your dream home and assisting with any selling needs you may have. Contact Joshua today to start your home searching journey!

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